The sixth session of the international project BRIDGE in St. Petersburg

Translated from:

The 6th online session of internships of students on solving business cases within the framework of the joint international ENI project “BRIDGE – Barents Region Initiative for Developing Growth and Employability” is taking place from 11th to 15th October hosted by ITMO University.

The sixth session of the international educational project BRIDGE “Barents Region Initiative for Developing Growth and Employability) is being held on 11th – 15th October at ITMO University (National Research University of Information Technologies, Mechanics and Optics) in St. Petersburg, in which 49 people take part: 30 students, of which 20 are Russian, 10 are foreign; 12 coaches, 4 of them are from Russia, 8 from Finland and Norway, 7 commissioners from St. Petersburg.

The 3-year BRIDGE project is a part of the CBC Kolarctic program 2014-2020. In addition to PetrSU, four partner universities are participating in the BRIDGE project: the Arctic University of Norway (lead partner), Lapland University of Applied Sciences (Finland), Murmansk Arctic State University and ITMO University (St. Petersburg).

During the 6th session of the BRIDGE project, cases are solved for seven companies from St. Petersburg, all of them are marketing cases and related to the digital economy: Arcadia, Geoscan Group, Digital Design, Trip for students, Teachingame, Cofium, KORA. The cases are being solved by nine international interdisciplinary teams of students, since Teachingame and Cofium offered two tasks each. The case tasks are very diverse: from promoting drone shows, corporate information systems, online shop of bouquets of flowers and training florists, developing a smart coffee shop brand, gamification in school education to developing digital solutions for the business-class travel industry, tours in Russia for foreign students.

The 6th session of BRIDGE is held in a hybrid format – students and coaches from Murmansk and St. Petersburg work offline in the ITMO University’s coworking space, other partners (PetrSU, UiT, Lapland UAS) join online. Traditionally, colleagues from Finland Anitra Arkko-Saukkonen and Anzelika Krastina, together with Norwegian colleague Matthew Lynch, provide four training sessions on the authors method “Creative Steps” in order to unite teams and prepare intermediate and final presentations on cases using Padlet online boards. In addition, at the workshop week from 11th to 15th October, the host university ITMO has organized three informative lectures with invited experts: Igor Kuprienko (with the topic “Project Management”, Natalia Lukovnikova (“Foresight”) and Anton Gopka (“Innovative entrepreneurship”). The last-mentioned lecturer is the Dean of the Faculty of Technological Management and Innovations at ITMO University, a venture investor and general partner of the management company ATEM Capital, writes a column for Communication interaction within the 6th BRIDGE session is organized via Microsoft Teams.

Five students from PetrSU were selected for solving the cases: Andrey Chuvak (2nd year undergraduate in Economics and Finland of the Institute of Economics and Law), Ekaterina Moseeva (4th year bachelor in Tourism of the Institute of Physical culture, sports and tourism), Ilya Tkachuk (3rd year bachelor of the IEP in the direction “Management”), Pavel Stafeev and Evgeny Plenkin (bachelors of the 3rd year of the IEP in the direction of “Economics”).

The students successfully passed the interview/casting in English in order to freely communicate in international interdisciplinary groups while solving cases under the supervision of Associate Professor of the Department of Economic Theory and Management of the Institute of Economic Policy Oksana Nikolaevna Prokhorova.

During the week, participants meet with managers of Russian companies from St. Petersburg in order to develop a team solution. As a result of the session, on 15th October the teams will present interim presentations with an action plan for the next five weeks of online work. the final presentations will take place on 24th November via videoconference.